Strategy overview

Mediplast’s overall strategy is to further strengthen its market position within medtech products and medical disposables, both within proprietary and distribution products

• Continue to ensure that Mediplast has a well educated staff ‐ “Knowledge makes a difference”
   
• Offer a broad product range within its selected niches in response to market developments such as increased customer concentration and increased average tender sizes in its core Nordic markets
   
• Continue to look for unique distribution products and/or complete product programs from “world‐wide” brands
   
• Our customers = Hospitals
   
• Continue to offer flexible and unique solutions (custom made) to quickly take advantage of trends and changes in customer behavior or demand – for example pre-packaged kits
   
• Be in the frontline in development for new and more environmental material (we were one of the first companies in Scandinavia offering PVC‐free products)
   
• Expand advisory board of medical expertise to cover all product areas – Mediplast’s goal is to have advisory boards in place for all product areas ‐ currently only in place for ENT